In today’s society of excess wealth and too little time, we rarely stop and appreciate the genuinely beautiful things. We have too few opportunities to soak in the beauty of nature that surrounds us, to say ‘I love you’ to the people we hold dear, and to value the essential things, we could not do without
Superficial values and products overshadow the truly important things – beauty and comfort. Shou Sugi Ban – charred wood – siding is both of those things. It is beautiful and comfortable, meaning it can be marveled at and lived in. Trust us, even in our times, such a combination of properties is hard to find. Versatility is becoming somewhat misunderstood and overlooked.
We, on the other hand, know how important it becomes, once you consider something as complicated as your livelihood. Things cannot be just nice; they have to have meaning, value, and add quality because otherwise, they are just useless.
And nothing is more amazing than having something which fits into the qualities we described and is also natural. Something that allows you to live in comfort with your body and soul.
It is a beautiful feat that only Yakisugi achieves, and no one can duplicate. That is of great value to us and can be to you as well.